Overreliance on social media would be a worrying development. The open access, unlimited nature of such platforms gives one or two determined individuals the ability to effectively wage war on schools. It is the digital equivalent of camping on the school’s doorstep without the discomforts. By all means request that schools use social media to promote parent surveys and that Ofsted inspectors are on site – but be very wary of efforts by a small number of disenchanted parents to ‘bring roof tumbling down’ through abuse of facebook and twitter.